Many members of the sample department store leave comments on word-of-mouth and questionnaires free of charge. Marketing Headquarters New Brand Development/Coffee Brand Group S1 (Specialist) Mr. recruited members who wished to conduct an interview survey on the condition that they had experience drinking “Healthy Rooibos Tea” and “Body Good Things Black Bean Tea”, and conducted an online interview. Target products will be sent in advance to the target members who will be interviewed.Įach member was individually interviewed for 30 minutes using an online conference system. We also reflect our knowledge of operations such as attracting customers and attribute segments cultivated through online events in individual interviews with members.Īnnouncement of the interview plan and recruitment of participants on the sample department store service. Sample Department Store has held online events such as the online sampling event “RSP Live” so far, providing influencer members with a place to spread product information by sampling products, posting on SNS after the event, and product experience reports. The interview survey of members has been well received, and we have made it into a product package. (Headquarters: Shibuya-ku, Tokyo, President: Hiroyuki Domon), which operates Japan’s largest trial service “Sample Department Store”, is a sample department store that utilizes the online conference system “Zoom”. “Sample Department Store” “Member Online Interview”, which explores deep insights through one-on-one interviews connected at home, is popularĪll About Life Marketing Co., Ltd.
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